Thursday, 1 September 2011

Who's your copywriting mentor?

Like any doctor worth their salt reads the British Medical Journal, as an advertising enthusiast I read a lot about copywriting. 

Now I'm reading From Those Wonderful Folks Who Gave You Pearl Harbor, the inspiration behind Mad Men. Offensive title, I agree, but an interesting, gossipy insight into advertising's golden age. I've just read the chapter on 'killers' - that sounds self-explanatory, but is it what it seems? You'll have to read it yourself, just to check!

This is for entertainment, of course. But who's your copywriting author of choice? Like you'll find The Bible in many hotel rooms, all good advertisers have Ogilvy on Advertising on their bookshelf. May the Lord have mercy on your soul if not!

Is your mentor, perhaps, John Simmons? A titan in the writing for business world, with books like Twenty-Six Ways of Looking at a BlackBerry and The Invisible Grail, Mr Simmons shows us the power of creativity in copywriting.

Maybe you're a fan of Andy Maslen's slick, no-nonsense guides to copywriting? I know I am! I've learned some crucial tips on how to crispen up copy from Write to Sell. Thanks for those!

You'd also be right to be a fan of Roger Horberry's down-to-earth but engaging style. In Brilliant Copywriting, he gives a fine insight into how he tackles the different stages of the copywriting process. He also interviews copywriting's big hitters, who let us in on in how they got started. 'Tis is a most useful book!

So who's your copywriting mentor? I've learnt great things from all of these copywriters. Does that make me a polytheist (believer in many gods!) where copywriting is concerned?

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