Wednesday, 17 April 2013

The first in a new series...

I've been writing for a long time now. It's something I've always done, in one way or another. 

First it was a spoof diary back in the school days. 

Then in the college years, and even before then, I was scribbling letters by good ole snail mail to penpals. 

'A' levels out of the way, I was free to contribute to the student newspaper in my uni days. Email was also starting to become a friend of mine. There were the love letters, too.... Loves that are lost now. Only the memory remains. 

Now we're in the digital era, my writing has turned to copywriting and blogging. Both are fun. 

So yes, I feel I've a fair bit of experience in the writing department, either from writing professionally, writing as an amateur or writing from what life has given me. People have said I do it well. Some have asked me how I do it. All I can say is I have passion for it. I've indulged it by reading, reading about writing, and by writing, and I've decided to share a few things I've picked up along the way.

I'd like to kick off the first in my own little A to Z of writing tips. The series will do what it says on the tin. Like all good A to Zs, why not start with the letter A?

A is for Audience

It's a golden rule, especially in advertising, that you should think about who (or, if we're going to split grammatical hairs, for whom) you're writing for. Know your audience. What do they like? What makes your blog, column or stories so special that they're reading your work instead of someone else?

Knowing your audience will keep you and your writing focused on the task, or better said, the text in hand. It'll help you provide useful, engaging content that speaks to them, instead of generic, mind-numbing drivel that talks at them.

Our parents always warn us when we're young not to talk to strangers. That applies to writing too. Find out who your audience are, learn about their likes and dislikes and, even though you might not have met them, they won't be strangers to you any more. More importantly, when they read your writing nor will you feel like them one to them. 

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